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Evidence Guide: BSBFRA501B - Establish a franchise operation

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBFRA501B - Establish a franchise operation

What evidence can you provide to prove your understanding of each of the following citeria?

Research feasibility of establishing a franchise operation

  1. Undertake research into franchising models
  2. Analyse existing business or planned concept to determine opportunity for expansion into franchise operation
  3. Undertake market research on product or service
  4. Undertake financial feasibility of proposed franchise operation
  5. Seek assistance with feasibility study from specialists and relevant parties as required
  6. Complete business plan for franchise operation
  7. Complete marketing plan for franchise operation
Undertake research into franchising models

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse existing business or planned concept to determine opportunity for expansion into franchise operation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Undertake market research on product or service

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Undertake financial feasibility of proposed franchise operation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek assistance with feasibility study from specialists and relevant parties as required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Complete business plan for franchise operation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Complete marketing plan for franchise operation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan for establishment of a franchise operation

  1. Secure financial backing for franchise operation
  2. Define franchise concept in terms of roles and responsibilities of franchisor and franchisees
  3. Seek advice from specialists and relevant parties to complete documentation of franchising concept
  4. Develop and document procedures to guide franchisees' and franchisor's operations
  5. Determine human and physical resources required to commence franchise operation
  6. Develop, obtain agreement on and implement recruitment strategies for potential franchise
Secure financial backing for franchise operation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Define franchise concept in terms of roles and responsibilities of franchisor and franchisees

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek advice from specialists and relevant parties to complete documentation of franchising concept

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop and document procedures to guide franchisees' and franchisor's operations

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine human and physical resources required to commence franchise operation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop, obtain agreement on and implement recruitment strategies for potential franchise

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement plan for establishment of a franchise operation

  1. Undertake marketing of franchise operation
  2. Identify franchisees to commence franchise operation and formalise agreements
  3. Assist franchisees in developing a business plan and a marketing plan
  4. Obtain physical and human resources to implement franchise operation
  5. Establish operational unit to support and coordinate franchise operation
  6. Develop and implement monitoring process for managing franchise operation
Undertake marketing of franchise operation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify franchisees to commence franchise operation and formalise agreements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assist franchisees in developing a business plan and a marketing plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Obtain physical and human resources to implement franchise operation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish operational unit to support and coordinate franchise operation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop and implement monitoring process for managing franchise operation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review implementation process

  1. Develop and implement review process for implementation of franchise operation
  2. Identify improvements in franchising operation and associated management processes
  3. Identify and implement improvements and monitor for effectiveness
Develop and implement review process for implementation of franchise operation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify improvements in franchising operation and associated management processes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and implement improvements and monitor for effectiveness

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

carrying out initial research into feasibility of the franchise operation

documenting a business plan, through to implementing the plan

establishing an agreement with franchisees which specifies roles and responsibilities of both parties

knowledge of relevant legislation, codes of practice and national standards.

Context of and specific resources for assessment

Assessment must ensure:

access to business documentation

access to feedback from franchisees

access to an actual workplace or simulated environment

access to office equipment and resources.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate

review of financial feasibility study, marketing plan and business plan

analysis of responses to case studies and scenarios

demonstration of techniques

observation of presentations

oral or written questioning to assess knowledge of franchising arrangements

evaluation of implemented recruitment strategies.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

BSBFRA502B Manage a franchise operation.

Required Skills and Knowledge

Required skills

culturally appropriate communication skills to relate to people from diverse backgrounds and people with diverse abilities

marketing skills to promote new franchises

problem-solving skills to resolve issues in commencement of operations and new franchises.

Required knowledge

occupational health and safety (OHS) requirements specific to the nature and type of franchising operations

legislation, codes of practice and national standards, for example:

legislation specific to nature and type of franchising operations

company law, fair trading and anti-discrimination

Franchising Code of Conduct

financing options

franchising operations.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Specialists and relevant parties may include:

accountants, legal representatives, financial planners and financial institution representatives, business planning specialists, marketing specialists and franchising consultants

chambers of commerce

Franchise Council of Australia

Roles and responsibilities of franchisor and franchisees may include:

agreement between franchisor and franchisees

conditions for franchises

services provided to franchises

Franchisees may include:

chain of outlets

existing businesses

interested parties including a trial sample of franchises

Human and physical resources may include:

communications equipment

office premises

software and hardware

specialist services through outsourcing, contracting and consultancy

staff

vehicles

Operational unit may include:

home-based site or other location such as leased or owned property

office location staffed with required personnel and equipped to service and support franchisees